Thursday, May 6, 2010

Not My Fault. All of the blame clearly lies with Sky Mall and its evil powers.

I have a theory. No, really. This is a good one. Trust me.

I've decided that Sky Mall has tapped into a marketing technique that is only available to a few vendors. Mind Control.

Before you doubt me, think about it.

You know that scene in A Clockwork Orange where Malcom McDowell was strapped to a chair with his eyes held open while violent images were flashed in front of him repeatedly.  Okay, so I know that he developed an aversion to violence, but I think the Sky Mall works the other way.
Instead of being repulsed by horrible images, we are lulled into a state of languid namaste by a combination of white noise, five dollar beers, and lack of movement.
Being strapped to an airplane seat for many hours makes us completely vulnerable to whatever strange mind tricks anyone has in store for us. All of this culminates in a general state of sensory deprivation that renders us helpless.
We're sitting ducks.
An enormous percentage of us will eventually turn to the Duty Free and Sky Mall to help pass the time.

The problem with the Duty Free catalogue is that it's too short. Just as we're about to drink the Kool-Aid, it's over. Sky Mall, on the other hand, is roughly the size of the Vogue September issue. Or a smallish dictionary.

And it's not just the size that matters.
It's the progression.

First, they warm you up to the whole idea of mind control by featuring a game that you play with your brainwaves.

So, now you're already thinking about how cool telekinesis is and how you'll be the hit of every party once you learn to operate a corkscrew with your mind. You're so absorbed in the fantasy of telekinetically bitch-slapping the annoying guy from work from across the room that you don't even notice that with every page you flip, you're gradually losing perspective of what is and isn't a necessary component of a happy, fulfilled existence.

Not that the ping pong ball gun isn't cool, but anyone who's been to Bangkok knows that YOU DON'T NEED A GUN TO SHOOT PING PONG BALLS. (And if you don't know what I mean, a quick Google search should clear that up for you.) Really, ladies, a little dedication and practice could save you twenty dollars and the shipping costs.

About four hours into our last Tokyo-United States flight, Sky Mall convinced me that perhaps my son's education in the particulars of Punjabi cage matches was seriously lacking. How can he be expected to recreate his favorite matches if he doesn't even understand the basics? Enter the Punjabi Prison Match Ring- a delightful gift for all occasions.

What I don't understand is this, are you supposed to fight or escape?
OR is the idea to keep your opponent from escaping? How am I supposed to use this toy during a special parenting moment if I don't even understand how to guide my child's play?

Before I could completely freak over my Punjabi-related parenting deficiencies, a  quick flip of a page allowed the great minds at Sky Mall to usher me out of the stressful world of toys
and into a blissful home decorating trance. I instantly felt calmer and was able to embrace the fact that everything I thought I knew about decorating was completely off base.

See how they do that? Halfway through the catalogue and I'm totally in. I don't just want this. I need colored lights in my showerhead.

You know what's really hysterical?
When you go through the metal detector at the airport and they can't figure out why you keep beeping. So, you double-check and make sure your keys and your change are out of your pockets,
but you still keep beeping, so they get out the little wand and scan your whole body.
 I LOVE THAT! 
The TSA guy laughs.
I laugh.
It's just all-around good fun. I'm almost disappointed when that doesn't happen.
But I'm in luck.
With stainless steel fibers in my wallet, I'm guaranteed to set off every metal detector in every single aiport I go into all summer long.
In all the uproarius fun, I could almost forget that the whole point of this wallet is to prevent identity theft, because apparently today's thieves can steal your information from inside your pocket.

Anyway, about five, maybe six hours into a twelve hour flight,
these things become essential to my well-being.
Things don't get ugly until about hour eight, which is when I'm ready to swipe my credit card through that little phone on the back of the seat and start ordering things to be delivered to our house.
It doesn't help that I don't really remember ordering most of these things. I only remember an intense sense of longing followed by deep tranquility and peaceful sleep.
Clearly, this is not my fault.
Sky Mall gradually pulled me in, hooking me with moderately useful items for which I could genuinely find a place in my life. Once I started, I found that anything could be useful,
or at least interesting. Especially the giant Yedi. No one is going to break into the house with the mutant ape man in the backyard.

That's my story, and I'm sticking to it.




16 comments:

  1. I totally agree with the brevity of the Duty Free magazine -- now I understand my need to peruse it two or three times in order to spend my money! My mom was drawn into the Sky Mall daze, and we now have two marshmallow shooters. (Don't buy them.)

    As of yet, however, we do NOT have Mount Rushmore in the backyard. My life is incomplete.

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  2. Your backyard is totally big enough for Mt. Rushmore, if not a Yedi. I would give it some serious thought.

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  3. really funny. I assume you've seen this?
    http://www.huffingtonpost.com/2010/04/27/the-most-ridiculous-skyma_n_553381.html

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  4. I think if we go in together on those showerheads we can get a bulk discount. You must have been killing yourself putting together that last photo. It's hysterical. And I think that death match cage would give us more time to drink wine during playdates- what're you waiting for? --CA

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  5. That marshmallow gun is AWESOME! I so need one at work! I can totally picture myself stealthily rounding the walls of cubes, catching somebody on Facebook and firing a marshmallow at their head. The possibilities are endless...

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  6. OMG, this is fucking hilarious. How is it that you only have 8 followers (ok, 9 with me)? That is just wrong. I'm going to have to change that.

    BTW, way ahead of you on the FB high school thing. I've friended all my old HS mates, even the ones I don't remember. At all. One of them just sent me a "best friends forever" invite. Can't place her for the life of me.

    And can imagine all the warning inserts on the marshmallow tampon gun? "Not intended for internal use" etc.

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  7. Haha I would totally buy a marshmallow shooter disguised as a tampon shooter and I absolutely love the light up shower head! I see why you must have it! When I was on my honeymoon, we had a jacuzzi in the bathroom that also had color lights and I was more fascinated that the water kept changing colors than the actual tub itself. My hubby would try to be sweet and romantic, but I was all like "COOL PURPLE!"

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  8. Followers headed your way!

    http://www.wanderlustlust.com/2010/05/follow-her-or-be-spanked.html

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  9. Your Blog comes highly recommended by Wanderlust and now I know why, great blog and very entertaining ... I so want the shower head and the marshmallow gun ..

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  10. Hmmm.....I like the marshmallow gun, too...If I could time it right, shoot marshmallows over the fire, quick-toasting them, and catching them with chocolate and graham crackers on the other side for flying samoas!

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  11. This is why I must avoid catalogs of all descriptions, I am highly susceptible to this type of mind-control marketing.

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  12. My fiance emailed me from one of his last flights to ask if it would be a bit much if he ordered a hot dog bun toaster from the Sky Mall Catalog.

    I rolled my eyes and told him the only thing he could buy was jewelry. For me.

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  13. Okay, you're off the hook, you left me some Japanese flag this time. Well done.

    And well done Wanderlust readers. Spankings everyone!

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  14. I would love the giant Yeti...I live in BFE and I could stick it in the woods and totally freak the rednecks out. In another life I used to travel for work and the evilness of skymall completely sucked me in. At the time I wasn't married though so I only had to explain the bizarre purchases to myself.

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  15. Ok, you hooked me. Clockwork Orange, brainwashing, travel, and Sky Mall. Lots of fun! Thanks for visiting! I am now following you and looking forward to it.

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  16. Makes me want to go on an international flight - we just boring stuff in Aus when flying. And a stainless steel wallet - you got me hooked on your blog on that one, so now I am a follower - KB over at Wanderlust sent me your way. xxx

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